North America, the land of opportunities and the cradle of technological innovations, has shaped the entrepreneurial dreams of tomorrow’s leaders with a warm attitude, strong commitment to sustained excellence and business-friendly approach.
Every sunrise in North America has welcomed direct selling companies and stayed with the customers ever since its establishment. Ranging from household products to providing financial services, MLM companies have taken the world by storm.
Major network marketing companies in North America like Amway, have stood the test of time since 1959 and in 2024 generated $7.4 billion. This shows how MLM companies embraced the shift in perception, gaining both credibility and acceptance among a growing number of citizens. At the same time, Herbalife has made its mark with revenue reaching $5 billion in the year 2024 and also made the company’s name synonymous with health and wellness.
As technology advances and social media turns into a powerful tool for networking, MLM marketing structure has found new avenues to enhance distributor engagement and reach potential customers. This has also become the deciding factor for MLM companies to gain a competitive edge and secure top positions in the marketplace.
List of top MLM companies in North America by revenue
The list presents a concise overview of the top 50 direct selling companies in North America with their revenue generation in the past years.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Amway | USA | 7,400 | 7,700 | -4% | 1959 |
| 2 | Herbalife | USA | 5,000 | 5,062 | -1% | 1980 |
| 3 | eXp Realty | USA | 4,567 | 4,300 | 6% | 2009 |
| 4 | Primerica | USA | 3,089 | 2,748 | 12% | 1977 |
| 5 | Mary Kay | USA | 2,400 | 2,500 | -4% | 1963 |
| 6 | Melaleuca | USA | 2,200 | 2,300 | -4% | 1985 |
| 7 | Sunrun | USA | 2,037 | 2,260 | -10% | 2007 |
| 8 | Young Living | USA | 1,800 | 2,000 | -10% | 1993 |
| 9 | Nu Skin | USA | 1,732 | 1,969 | -12% | 1984 |
| 10 | Forever Living Products | USA | 1,700 | 1,800 | -6% | 1978 |
| 11 | World Financial Group | USA | 1,500 | 1,300 | 15% | 2001 |
| 12 | DoTerra | USA | 1,450 | 1,500 | -3% | 2008 |
| 13 | REAL Brokerage | USA | 1,260 | 689 | 83% | 2014 |
| 14 | Ambit Energy | USA | 1,030 | 1,090 | -6% | 2006 |
| 15 | Vivint Smart Home | USA | 1,000 | 790 | 27% | 1999 |
| 16 | Vida Divina | USA | 917 | 917 | 0% | 1999 |
| 17 | USANA | USA | 855 | 921 | -7% | 1992 |
| 18 | SeneGence | USA | 800 | 900 | -11% | 1999 |
| 19 | DXN Global | USA | 800 | 902 | -11% | 1993 |
| 20 | Family First Life | USA | 775 | 503 | 54% | 2013 |
| 21 | Arbonne International | USA | 700 | 700 | 0% | 1975 |
| 22 | Betterware de Mexico | Mexico | 689 | 768 | -10% | 1995 |
| 23 | Optavia - Medifast | USA | 602 | 1,072 | -44% | 1981 |
| 24 | Monat Global | USA | 600 | 700 | -14% | 2014 |
| 25 | Omnilife | Mexico | 584 | 633 | -8% | 1991 |
| 26 | LegalShield | USA | 561 | 546 | 3% | 1972 |
| 27 | LifeWave | USA | 555 | 370 | 50% | 2004 |
| 28 | Market America | USA | 500 | 800 | -38% | 1992 |
| 29 | IYOVIA | USA | 500 | 500 | 0% | 2013 |
| 30 | ACN | USA | 500 | 500 | 0% | 1993 |
| 31 | Shaklee | USA | 500 | 500 | 0% | 1956 |
| 32 | Hy Cite Enterprises | USA | 487 | 570 | -15% | 1959 |
| 33 | Scentsy | USA | 472 | 579 | -18% | 2004 |
| 34 | Nature's Sunshine | USA | 445 | 422 | 5% | 1972 |
| 35 | It Works! Global | USA | 450 | 450 | 0% | 2001 |
| 36 | Unicity | USA | 450 | 450 | 0% | 2001 |
| 37 | Yanbal International | Peru | 450 | 500 | -10% | 1967 |
| 38 | PHP Agency | USA | 440 | 300 | 47% | 2009 |
| 39 | Beach Body | USA | 419 | 527 | -20% | 1998 |
| 40 | Isagenix | USA | 400 | 400 | 0% | 2002 |
| 41 | Juice Plus+ | USA | 395 | 400 | -1% | 1970 |
| 42 | LuLaRoe | USA | 395 | 400 | -1% | 2013 |
| 43 | Younique | USA | 368 | 368 | 0% | 2012 |
| 44 | Partner.co | USA | 350 | 350 | 0% | 2007 |
| 45 | Le-Vel | USA | 350 | 350 | 0% | 2012 |
| 46 | Pure Romance | USA | 350 | 350 | 0% | 1993 |
| 47 | Premier Financial Alliance | USA | 350 | 300 | 17% | 2003 |
| 48 | Plexus Worldwide | USA | 341 | 377 | -10% | 2008 |
| 49 | Princess House | USA | 320 | 299 | 7% | 1963 |
| 50 | Pampered Chef | USA | 300 | 300 | 0% | 1980 |
List of top MLM companies in North America by growth
Here’s a list of the top MLM companies in North America highlighting their growth rate.
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | REAL Brokerage | 83% | 1,260 | 689 | USA | 2014 |
| 2 | Family First Life | 54% | 775 | 503 | USA | 2013 |
| 3 | LifeWave | 50% | 555 | 370 | USA | 2004 |
| 4 | PHP Agency | 47% | 440 | 300 | USA | 2009 |
| 5 | Vivint Smart Home | 27% | 1,000 | 790 | USA | 1999 |
| 6 | Premier Financial Alliance | 17% | 350 | 300 | USA | 2003 |
| 7 | World Financial Group | 15% | 1,500 | 1,300 | USA | 2001 |
| 8 | Primerica | 12% | 3,089 | 2,748 | USA | 1977 |
| 9 | Princess House | 7% | 320 | 299 | USA | 1963 |
| 10 | eXp Realty | 6% | 4,567 | 4,300 | USA | 2009 |
| 11 | LegalShield | 3% | 561 | 546 | USA | 1972 |
| 12 | Nature's Sunshine | 2% | 454 | 445 | USA | 1972 |
| 13 | Vida Divina | 0% | 917 | 917 | USA | 2016 |
| 14 | Arbonne International | 0% | 700 | 700 | USA | 1975 |
| 15 | IYOVIA | 0% | 500 | 500 | USA | 2013 |
| 15 | IYOVIA | 0% | 500 | 500 | USA | 2013 |
| 16 | ACN | 0% | 500 | 500 | USA | 1993 |
| 17 | Shaklee | 0% | 500 | 500 | USA | 1956 |
| 18 | It Works! Global | 0% | 450 | 450 | USA | 2001 |
| 19 | Unicity | 0% | 450 | 450 | USA | 2001 |
| 20 | Isagenix | 0% | 400 | 400 | USA | 2002 |
| 21 | Younique | 0% | 368 | 368 | USA | 2012 |
| 22 | Partner.co | 0% | 350 | 350 | USA | 2007 |
| 23 | Le-Vel | 0% | 350 | 350 | USA | 2012 |
| 24 | Pure Romance | 0% | 350 | 350 | USA | 1993 |
| 25 | Pampered Chef | 0% | 300 | 300 | USA | 1980 |
| 26 | Herbalife | -1% | 5000 | 5062 | USA | 1980 |
| 27 | Juice Plus+ | -1% | 395 | 400 | USA | 1970 |
| 28 | LuLaRoe | -1% | 395 | 400 | USA | 2013 |
| 29 | DoTerra | -3% | 1,450 | 1,500 | USA | 2008 |
| 30 | Amway | -4% | 7,400 | 7,700 | USA | 1959 |
| 31 | Mary Kay | -4% | 2,400 | 2,500 | USA | 1963 |
| 32 | Melaleuca | -4% | 2200 | 2300 | USA | 1985 |
| 33 | Forever Living Products | -6% | 1700 | 1800 | USA | 1978 |
| 34 | Ambit Energy | -6% | 1030 | 1090 | USA | 2006 |
| 35 | USANA | -7% | 855 | 921 | USA | 1992 |
| 36 | Omnilife | -8% | 584 | 633 | Mexico | 1991 |
| 37 | Sunrun | -10% | 2,037 | 2,260 | USA | 2007 |
| 38 | Young Living | -10% | 1800 | 2000 | USA | 1993 |
| 39 | Betterware de Mexico | -10% | 689 | 768 | Mexico | 1995 |
| 40 | Yanbal International | -10% | 450 | 500 | Peru | 1967 |
| 41 | Plexus Worldwide | -10% | 341 | 377 | USA | 2008 |
| 42 | SeneGence | -11% | 800 | 900 | USA | 1999 |
| 43 | DXN Global | -11% | 800 | 902 | USA | 1993 |
| 44 | Nu Skin | -12% | 1,732 | 1,969 | USA | 1984 |
| 45 | Monat Global | -14% | 600 | 700 | USA | 2014 |
| 46 | Hy Cite | -15% | 487 | 570 | USA | 1959 |
| 47 | Scentsy | -18% | 472 | 579 | USA | 2004 |
| 48 | Beach Body | -20% | 419 | 527 | USA | 1998 |
| 49 | Market America | -38% | 500 | 800 | USA | 1992 |
| 50 | Optavia - Medifast | -44% | 602 | 1072 | USA | 1981 |
© Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Uncover further details on how top 100 MLM companies are instrumental in shaping the direct selling landscape worldwide.
Adding to the success statistics is the emergence of REAL Brokerage, one of the MLM companies in the USA, that soared to great heights with a growth of 83%. It shows how the citizens in North America embrace the pursuit of major MLM trends and limitless earnings. This approach is also seen in the streaming of younger generations becoming open to the idea of MLM as a viable business opportunity.
Top 10 direct selling companies in North America 2025
Amway
Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Herbalife
Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
eXp Realty
eXp Realty
Country: USA
Website: https://exprealty.com/
Top Earners: 5
Products & Services: Real Estate
Founder: Glenn Darrel Sanford, Brian Culhane
CEO: Glenn Sanford
Year Founded: 2009
Headquarters: Bellingham, Washington
Achievements:
- Ranked #3 in 2025 DSN Global 100.
- Recognized as one of the Glassdoor’s Best Places to Work 2024.
- Winner of the Bravo Growth Award for the third consecutive year in 2022.
Primerica
Primerica
Country: USA
Website: www.primerica.com
Top Earners: 17
Products & Services: Insurance & Financial Services
Founder: Arthur L. Williams Jr.
CEO: Glenn J. Williams
Year Founded: 1977
Headquarters: Duluth, Georgia, United States
Achievements:
- Ranked #7 in 2025 DSN Global 100.
- Recognized as One of America’s Best Insurance Companies for 2022.
- Recognized as the "Best Employer for Diversity” by Forbes for 2022.
Mary Kay
Mary Kay
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
Melaleuca, Inc.
Melaleuca, Inc.
Country: USA
Website: www.melaleuca.com
Top Earners: 58
Products & Services: Homecare, Nutritional Supplements, Personal Care
Founder: Frank VanderSloot
CEO: Frank VanderSloot
Year Founded: 1985
Headquarters: Idaho Falls, Idaho,USA
Achievements:
- BBB’s Torch Award.
- Forbes’ Best Employers in America.
- US Chamber of Commerce’s Blue Chip Award.
- Horatio Alger Award.
- American Red Cross’s Corporate Partner of the Year award.
Sunrun
Sunrun
Country: USA
Website: www.sunrun.com
Top Earners: N/A
Products & Services: Photovoltaic systems and battery energy storage products
Founder: Ed Fenster, Lynn Jurich
CEO: Mary Powell
Year Founded: 1959
Headquarters: San Francisco, California, USA
Achievements:
- Won the 2024 Silver Stevie Award for Achievement in Customer Experience.
- Recognized by Fast Company as a brand that matters.
- Listed in Best Companies for Women 2023.
Young Living
Young Living
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- RAwarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Nu Skin
Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
Forever Living Products
Forever Living Products
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- 2023 Global Green Beauty Awards.
- 2023 Nourish Awards.
- Winner of the SITE Crystal Award 2022.
Insights on MLM companies in North America
Direct selling industry in North America
As per the reports from the World Federation of Direct Selling Association (WFDSA) covering the period of 2020 to 2023, north america direct selling market demonstrated a 23.3% share in global retail sales during 2023. Notably, this growth rate has decreased when compared to the previous year. However, in 2023, the market saw a decline, with total retail sales dropping to $39 billion, and its share of global sales decreasing to 23.3%.
Another point of interest lies in the distribution of independent representatives, where women comprised a substantial 75%, outnumbering their male counterparts at 25%. The demographic breakdown within independent representatives in North America direct selling market underscores the robust presence of women and a powerful trend toward their empowerment within the sector. This sphere highlights their significant impact and influential role in driving the industry forward.
Most of the top MLM companies continue to navigate the shifting currents of consumer sentiment and economic dynamics through a wide range of products. Within this range, the direct selling retail sales of wellness stands atop with 32.80%, followed by household at 13.70%, and cosmetics at 11.50%.
North America remains at the forefront to embrace progressive ideas and innovative marketing strategies for the direct selling companies to evolve, expand and reach new milestones.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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