Suite 13 - Virtual Beauty Experience
Mary Kay launched an innovative virtual experience to digitize its first virtual pop-up showroom, called Suite 13. Suite 13 is designed with the latest technology in virtual reality. It offers Mary Kay’s independent beauty consultants and their customers a 360 degrees 3D beauty experience. Users can virtually browse Mary Kay’s portfolio of skincare as well as explore the company and its founder Mary Kay Ash’s history.
Analyze Your Skin Digitally
Mary Kay has released their mobile application called ‘Mary Kay Skin Analyzer’. It helps customers better understand their skin and products which might be best for them. The application uses a phone camera to scan and evaluate the facial skin and recommend products. Skin is evaluated based on skin tone, skin texture, skin type, wrinkles, and under eye appearance.
The Virtual Mirror
With Mary Kay’s ‘Mirror Me’ app, every customer can try hundreds of preset color combinations on their face, eyes, and lips, and also special makeup artist looks. Mirror Me app uses augmented reality to help customers to find out how the products would look on them before they buy them. This creates a fun and personalized interactive experience. Customers can share their looks with friends with social media and email, or save them to their devices. Mirror Me App supports both the front and rear-facing cameras to accurately place makeup on different parts of the face.
Link & Learn - Learning Platform
Mary Kay’s e-learning platform ‘Link & Learn’ hosts a robust learning curriculum that helps its salesforce to increase their business success, by empowering educational support. It also connects Mary Kay Independent Beauty Consultants to a learning community based on content, accessibility, and localization.
Personalized Business Website
Mary Kay Personal Web Site (PWS) enables the consultants to create a personalized business website similar to marykay.com. This allows them to highlight their business services on the website. Consultants can set up a Mary Kay party, display their photos, add customized messages and share their specialties. Customers can shop at their convenience, day or night.
Mary Kay Digital Showcase
Mary Kay Digital Showcase is a one-stop app for consultants. They can find important business-building resources such as,
- Flip Chart - Digital helping guide to conduct a party
- Mary Kay Looks Collection – Helps to promote and sell color with shareable how-to videos
- Love What You Do Team-Building Materials – Videos, conversation guide, and more!
Preferred Customer Program
Mary Kay focuses on a selected group of customers with a direct mail service that sends mailers like The Look right to those customers, in consultants name. Quarterly mailers improve the customer experience by providing them with exclusive product samples. This gives a great reason for consultants to contact customers and invite them to parties where they can try products, or offer them a private facial. Quarterly mailers can create a great impression of the products and services, which can increase sales.
Stay Connected With Social Media
Mary Kay guides its customers to promote their business through social media. Social media is a great way to stay connected with friends and family. Social media helps in engaging and motivating the customers. Customers can review Mary Kay InTouch legal guidelines to post their content appropriately on social media.
Digital Product Resources
Mary Kay’s Product Central is a resourceful guide to all product-related information. Information such as the product ingredients can be easily accessed by consultants and impress their customers. Products Central enables consultants to print fact sheets, charts, fliers, social media playbooks and more, to refer and share with customers. Improve brand expertise with product and application videos.
Resources for Team Building
Mary Kay offers its independent beauty consultants, resources that help them to build the network around their business. Consultants can make use of online lessons, the Steps to Success brochure, MKeCards, Mary Kay eCatalogs, printable fliers, etc.
Mary Kay’s Working Live is a useful resource for improving the virtual meetings by the respective platforms. The benefits of Working Live are:
- Includes the reliability of Zoom
- The ability to host webinars with 500 attendees
- Unlimited cloud recordings
- Ability to broadcast to Facebook Live
- Breakout rooms
- Meeting insights
- Audio transcripts
- A Zoom license
MKeCards - Electronic Cards for Your Business
MKeCards are colorful electronic cards by Mary Kay to help consultants promote their products and business. MKeCards are an exciting way to share the opportunities with customers, friends and family. MKeCards shall feature new products of the season, to get customers excited. They improve opportunities for customers to book an appointment to try before they buy. MKeCards can drive customers to Mary Kay Personal Web Site.
Mary Kay’s Build-You-Own resource helps to create customized marketing materials such as brochures. Create brochures with products and sets of different choice, and attractive party tray inserts to use at parties.
Stay updated with eNewsletter
With Beaut e News, weekly eNewsletters can be sent to Mary Kay customers. Keep customers updated on latest trends, gift ideas, Mary Kay product info, etc, by emailing them. Contact info is included in newsletters so that customers can easily reach consultants. Beaut e News helps to redirect customers to Mary Kay Personal Web Sites where they can make purchases.
Mary Kay eCatalogs are colorful electronic catalogs that can be sent through Mary Kay Personal Web Sites. eCatalogs feature skincare, on-trend color, men’s products, and more. Mary Kay eCatalogs improves the chances of booking appointments with customers. Customers will be able to view the eCatalogs on their mobile devices. Consultants can link Mary Kay eCatalogs with the Beaute-Vites sent to customers, on marykay.com
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Today, technology is at the center of everything, and people – especially the younger generation – want to discover, learn and find out about new products online.
Chief Marketing Officer, Mary Kay
Those two words, sustainability and digitalisation, are the pillars of our future focus.
President, Asia Pacific region, Mary Kay
From a marketing standpoint, what we prioritized was making sure the independent salesforce has a constant stream of content so that when they were conducting sales, whether it was a digital party or a one-on-one consultation with their client, that they had product education, the tools and the images they needed to conduct their business digitally.
Chief Marketing Officer, Mary Kay
2020 : $2,700 million
Year Revenue 2015 3700 2016 3500 2017 3250 2018 3000 2019 2900 2020 2700
- DSA Product Innovation Winner 2018
- DSA 2018 Top 20 member company award
- America's Best Mid-Sized Employers 2021 – Forbes
- The Best Employer 2021, Mary Kay Poland – The Financial Magazine
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