In Argentina, the present culture of multi-level marketing is characterized by a living culture, strong entrepreneurial orientation, and deep-seated community feeling. Considering that personal relationships play an important role in everyday life here, companies involved in multi-level marketing found quite quickly this persuasive argument to capture the potential of direct sales and social connections. Most of the Argentinians see an attractive flexible work model that, besides increasing their income, allows them to carry out their new initiatives with the minimum amount of investment. Combine these factors with the fact that a supporting social environment and growing interest in entrepreneurship create an incredibly attractive environment for the possibilities of MLM business in Argentina to grow exponentially.
Well, today, let us glance at the top MLM companies that are really making some noise in Argentina.
List of top network marketing companies in Argentina for 2024
Here is the list of top MLM companies that have diversified ventures with different industries in Argentina and their trends.
©
Epixel MLM Software
Source - Direct Selling Association of Argentina (CAVEDI)
Data updated in September 2024
*The above list is subject to market changes and modifications.
Have a look at the top 100 MLM companies in network marketing, for some interesting insights on the direct selling leaders for 2024.
Know the big names of Argentina's direct-selling industry in 2024
These direct selling companies in Argentina's direct selling industry have performed well in recent years and they are bound to increase the growth that MLM industries in Argentina have experienced.
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway is an American multi-level marketing company, one of the largest which was started in 1959 by two visionaries, Rich DeVos and Jay Van Andel, from small basements. In their business plan the founders had envisioned helping people gain their financial liberty by selling products directly. Direct product sales helped Amway specialize in health and beauty care, home care products (Nutrilite vitamins), as well as artistry cosmetics amongst others. Its IBOs sell products directly to customers for the purpose of building personal relationships and networking in a community while availing business opportunities.
Natura &Co
CEO: Fabio Barbosa
Country: Brazil
Founding Year: 1969
Annual Revenue 2023: $5,300 million
Natura &Co
CEO: Fabio Barbosa
Country: Brazil
Founding Year: 1969
Annual Revenue 2023: $5,300 million
In 1969, Luiz Seabra founded Natura & Co. From their humble beginnings in Brazil, the company has expanded into different countries over the course. From the small business house producing natural cosmetics, it has grown into an environmental beauty and care products house that benefits from the richness of the nature of Brazil. Also, Natura is distinguished by their openness and caring attitudes about the environment. It is the first public B Corp, which is in simple words, an organization whose main interest in conducting business is to improve people's lives and care for the planet.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Mark Hughes established Herbalife in 1980 to help everyone worldwide eat healthy nutrition supplements. The company sells protein shakes and nutrition bars directly to customers through independent agents based on its multi-level marketing system. Herbalife boasts of a business model that motivates their customers to lead a healthy lifestyle. The company makes significant contributions to social responsibility activities, such as promotion of sustainable development across many of the company’s activities.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin, established in 1984 in Utah, entered the Argentina market early in the 1990s. It specializes in the field of personal care as well as nutrition. Today, it differs because of such high-tech ageLOC anti-aging products sold in more than 50 markets. The company's business model follows multi-level marketing. The company promises to give their customers top-notch skincare and wellness products backed by research. This focus particularly has helped them in dominating the anti-aging market.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
The company was founded in 1963 by Mary Kay Ash. The company is famous for empowering women through business opportunities to become independent beauty consultants. In fact, the core business is in skincare and cosmetics with a huge emphasis on personal relationships with customers. Down this comes the exceptional customer service model of the company that helps them with customer retention.
Tupperware
CEO: Laurie Ann Goldman
Country: USA
Founding Year: 1946
Annual Revenue 2023: $1,310 million
Tupperware
CEO: Laurie Ann Goldman
Country: USA
Founding Year: 1946
Annual Revenue 2023: $1,310 million
Tupperware was introduced in 1942 by Earl Tupper, who invented the very first airtight plastic containers that changed forever the whole concept of storing food. The company pioneered direct selling by popularizing the "party plan" or demonstrating a product in social settings. Tupperware is always innovating and adapting to innovate kitchen solutions designed to keep food safe while creating alternative income streams. Under its "No Time to Waste" initiative, it aims to cut plastic and food waste in half by 2025.
Omnilife
CEO: Deian Jones
Country: Mexico
Founding Year: 1991
Annual Revenue 2023: $633 million
Omnilife
CEO: Deian Jones
Country: Mexico
Founding Year: 1991
Annual Revenue 2023: $633 million
Omnilife was established in 1991 by Amaury Vergara, based on rights acquired from Omnitrition USA. This Guadalajara-based multi-level marketing company sells dietary products and health and wellness products that were mainly designed to have high nutritional value. Through their unique business model, Omnilife also offers business opportunities for independent distributors.
Hy Cite Enterprises
CEO: Paulo Moledo
Country: USA
Founding Year: 1959
Annual Revenue 2023: $570 million
Hy Cite Enterprises
CEO: Paulo Moledo
Country: USA
Founding Year: 1959
Annual Revenue 2023: $570 million
Hy Cite Enterprises was established in 1959 by Herbert K. Heller. The company is one of the biggest direct sellers for cookware and home products. Hy Cite is very famous for quality, usefulness and modern designs. The company is very sure that customers will get the best services through its representatives. It is ranked the 23rd biggest direct selling company globally today. Hy Cite is still a very vital player in business.
Just International
CEO: Heinz Moser
Country: Switzerland
Founding Year: 1995
Annual Revenue 2023: $250 million
Just International
CEO: Heinz Moser
Country: Switzerland
Founding Year: 1995
Annual Revenue 2023: $250 million
Just International, founded in 1995, is an affiliate under the Swiss company JUST Group, which was founded in 1930 by Ulrich Jüstrich, with herbal cosmetics for American markets, based on Swiss traditions and with natural ingredients. Its strength lies in focusing on quality in all products, adhering to high standards in their production quality.
Destander International
CEO: Jose Montoya
Country: Argentina
Founding Year: 2009
Annual Revenue 2023: $16 million
Destander International
CEO: Jose Montoya
Country: Argentina
Founding Year: 2009
Annual Revenue 2023: $16 million
Destander International is an emerging MLM company in the Argentinian market. The company highlights its flagship product, Nutrirte Full Concentrate, that has helped them to gain some traction in the market. Their distributors are provided with the convenience to easily operate and manage their businesses at the convenience of their homes.
Sales breakdown by category in Argentina's direct selling market
According to WFDSA’s data, Argentina’s direct selling market is making a strong mark with a higher penetration of 0.274%. When you look at the product range, it’s clear why! From wellness and cosmetics to household goods, there’s something for every type of consumer, keeping the market lively and diverse.
Here’s an easy breakdown of the product categories in Argentina's direct selling market. Cosmetics and personal care are the big winners. This category makes up the majority (70%) of sales with a strong focus on catering to unique beauty and personal needs of Argentinian consumers. Stands next are household goods and durables. This sector takes up a solid portion (16%) of the sales. Home care products are smaller in share, 7%, but still important, showing that people care about keeping their homes in order. Wellness products have a smaller slice of the pie, 6%, but again they’re still holding their own, with room to grow. All in all, Argentina’s direct selling market is going strong and definitely has lots of room to grow in the future!
Argentina looks promising for MLM businesses with ripe business opportunities. The country is rich in enterprising spirit, tight social ties, and strong interest in flexibility within employment opportunities. Along with that, there exists a very varied market for health, beauty, and lifestyle products. The companies mentioned above do not merely sell products, but also provide a way to achieve financial independence. The MLM model local business practices well, since Argentinians value personal contact and community to a great extent. In fact, this business approach with MLM business model encourages people to stretch their networks, gain trust, and get close to actual customers in real life.
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For many Argentinians, such companies are more than a source of income; they present a stepping stone toward greater self-sufficiency and autonomy and an opportunity to integrate personal goals and responsibilities with professional pursuits. As more and more people catch the flavors of freelancing and entrepreneurship, the direct selling companies will no doubt be a continuing source of opportunities, and those who want to gain control over their financial lives will take advantage of them.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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