Despite numerous businesses and technology showing up in the market every other day, investors always have a tough time finding where to invest their money, how beneficial the investment could be, and whether they will make any growth with the business. Since time immemorial, people have been taking part in MLM businesses both part-time and full-time.
Direct selling or MLM businesses are credible and a source of income that brings decent commissions based on the individual’s performance and involvement. However, it is essential to research network marketing companies before joining, as not all companies provide sustainable income opportunities. The MLM scenario in Brazil is no different. The country has seen many MLM and direct selling businesses come in and go out of the market pertaining to various reasons. Further to the stringent laws formulated by the government, quite a lot of scamming and fraudulent companies were swept off from the picture. This gained more credibility for the business in the country leading to the founding and growth of many famous MLM brands from Brazil.
The Brazilian population is highly style-conscious and has a great sense of fashion and make-up. This very factor could be analyzed as a key reason why most of the leading Brazilian MLM companies deal with beauty and makeup products, cosmetics, personal and skin care, hair care, perfumes, health and wellness, nutritional supplements, and such fashion and beauty-enhancing products.
List of top MLM companies in Brazil
Here’s the list of top direct selling companies in Brazil and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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With health conscious newer generations coming into the business, a myriad of newer and trending products are to be seen in the direct selling business scenario. Especially post the pandemic, Brazilians are keener on retaining their health with trustworthy health and fitness products. This for sure is expected to create a boom in the MLM and direct selling sector in Brazil as well as other South American countries too.
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Direct selling industry in Brazil
With the world raging towards beauty enhancement and personal care trends, MLM in Brazil took part in the same quite seriously. Globally, 2023 saw severe surge in business in the health and wellness industry and the makeup and personal care sector. That being the case, over 73% of the total retail sales of the region was constituted by the cosmetic and personal care sector. This was followed by household goods and durables and home care products.
According to WFDSA 2023, Brazil is categorized as a direct selling market with higher penetration rate. This Latin American market has showcased a penetration rate of 0.366%. Another notable hint in the WFDSA 2023 statistics is the percentage of female participation in the Brazil MLM. 85% of the 3,185,487 total direct selling participants from Brazil were women, who are taking the industry by storm transforming the business to new horizons.
An overview of the top MLM companies in Brazil
1. Natura & Co
Founder: Antonio Luiz Seabra
CEO: Fabio Barbosa
Products & Services: Beauty, household, personal care, skin care, solar filters, cosmetics, perfume & hair care
Top Earners: N/A
Website: www.natura.com.br
Achievements:
- Ranked #2 in 2023 DSN Global 100
- Ranked one of 2022's most ethical companies in the world by Ethisphere
- Recognized as one among the Best for the World™ B Corps of 2022
2. O Boticario
Founder: Miguel Krigsner
CEO: Fernando Modé
Products & Services: Cosmetics, personal care
Top Earners: N/A
Website: www.boticario.com.br
Achievements:
- Ranked #17 in 2019 DSN Global 100
- Best RFID Retail Implementation winner of 14th annual RFID Journal Awards
- O Boticário secured final position in International Highlight Award 2020
3. Hinode Cosméticos
Founder: Francisco & Adelaide Rodrigues
CEO: Sandro Rodrigues
Products & Services: Perfumes, cosmetics, personal care, hair care, wellness
Top Earners: 3
Website: www.hinode.com.br
Achievements:
- Ranked #41 in 2023 DSN Global 100
- 2015 Award for Best Fragrance Creation from ABIHPEC
- 2016 Company of the Year by ABIHPEC
4. UP! Essência
Founder: Clarel Lopes
CEO: Clarel Lopes
Products & Services: Beauty, cosmetic, personal care
Top Earners: 1
Website: www.upessencia.com.br
Achievements: N/A
5. Polishop
Founder: Joao Appolinario
CEO: Joao Appolinario
Products & Services: Beauty, health & wellness, kitchen appliances
Top Earners: N/A
Website: www.polishop.com.br
Achievements:
- 1st Place in Complain season award Service Channel 2020
- 2nd Place in Complain season award Service Channel 2019
6. i9life/sense
Founder: N/A
CEO: Renato Mattos
Products & Services: Nutrition, personal care, makeup, perfumes
Top Earners: 1
Website: www.i9life.com.br
Achievements: N/A
7. Amakha Paris
Founder: Denise Lemos
CEO: Denise Lemos & Alessandro Lemos
Products & Services: Health, beauty, cosmetics
Top Earners: N/A
Website: amakhacosmeticos.com.br
Achievements: N/A
8. Racco Cosmeticos
Founder: Luiz Felipe Rauen and Gisela Rauen
CEO: Luis Felipe Rauen
Products & Services: Cosmetics
Top Earners: N/A
Website: www.racco.com.br
Achievements: N/A
Insights on MLM companies in Brazil
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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