U.S. DSA Awards 2020

Direct Selling Association U.S. 2020 awards

Minu Chandran
05 Jan, 2021

U.S. Direct Selling Association honored the industry’s standout companies at its Virtual Award Ceremony 2020. DSA is the national trade association in the U.S. for companies that market products and services directly to consumers while providing entrepreneurial opportunities to independent salesforce. DSA recognized the standalone programs implemented by its member companies in the previous year and announced the winners based on their commitment and contributions to the industry.

2020 DSA award winners and award categories

  • The ‘2020 CSR Vision for Tomorrow’ award was granted to Amway for their ‘Project Light Speed’.
  • ‘Excellence in Business’ was awarded to Nu Skin Enterprises for their outstanding Sales Performance Plan, Velocity.
  • ‘Technology Innovation’ award was given to Damsel in Defense for their innovative product, Protected Pepper with Shield Technology.
  • Award for running remarkable ‘Marketing/Sales Campaigns’ was given to Scentsy, Inc. for its new membership program, Scentsy Club.
  • USANA Health Sciences received the award for ‘Product Innovation’ in USANA Oral Care range of products.
  • Nu Skin Enterprises bagged the ‘Vision for Tomorrow’ award for its Sustainability Commitments.
  • Multibrain was recognized in the ‘Partnership’ category.

25 largest direct selling companies (net sales)

DSA also announced the 25 largest member companies based on the largest net sales in the United States for 2019. Enlisted below are the names of companies in alphabetical order.

  • Ambit Energy
  • Amway
  • Arbonne International, LLC
  • CUTCO/Vector Marketing Corporation
  • Herbalife Nutrition
  • Hy Cite Enterprises, LLC
  • Isagenix International
  • LifeVantage
  • Mary Kay Inc.
  • Medifast
  • Melaleuca, Inc.
  • Modere
  • New Avon Company
  • Nu Skin Enterprises
  • Pampered Chef
  • Princess House, Inc.
  • Rexair LLC
  • Scentsy, Inc.
  • SeneGence International
  • Shaklee
  • The Juice Plus+ Company, LLC
  • Thirty-One Gifts
  • USANA Health Sciences, Inc.
  • Young Living
  • Younique

View the complete list of the top 100 MLM Companies.

Joseph N. Mariano, president of the U.S. Direct Selling Association said, “Direct selling continues to be a proven market strategy that provides real value to consumers, entrepreneurs, and corporations. We are excited to bring 2020 to a close with a positive announcement by recognizing these companies for their determination, innovation and modest supplemental income opportunities they offer millions of Americans.”

In 2019, direct selling in the U.S generated $35.2 billion in retail sales. More than 6.8 million entrepreneurs in the U.S. employs the direct selling channel for selling products and services, providing a personalized buying experience for more than 36.9 million customers. In addition to this, direct selling industry has over a hundred interesting stats and facts to its credit and that makes it all the more appealing for budding entrepreneurs. The general outlook of consumers towards direct selling also adds up to the positives of direct selling.

The 2019 DSA Award Winners in different categories are listed below for you to compare. What do you think could have brought about the change?

Category Awardees 2020 Awardees 2019
Excellence in Business / Business Training Nu Skin Enterprises Amway
Innovation in Back Office/Sales Support Technology/Technology Innovation Damsel in Defense Scentsy, Inc.
Innovation in Mobile Technology Isagenix International
Marketing/Sales Campaigns Scentsy Inc. Noonday Collection
Product Innovation USANA Health Sciences Mary Kay Inc.
2020 CSR Vision for Tomorrow / Vision for Tomorrow Amway (CSR) / Nu Skin Enterprises Damsel in Defense
Partnership MultiBrain Buy The Sea

We have also compiled a comparative list of largest direct selling companies of 2020 and 2019 based on their net sales (alphabetical order).

2020 2019
Ambit Energy AdvoCare
Amway Ambit Energy
Arbonne Amway
CUTCO/Vector Marketing Corporation Arbonne
Herbalife Nutrition Herbalife Nutrition
Hy Cite Enterprises, LLC Isagenix International
Isagenix International Mary Kay
LifeVantage Medifast – OPTAVIA
Mary Kay Inc. Melaleuca
Medifast New Avon
Melaleuca, Inc. Nu Skin
Modere Pampered Chef
New Avon Company Scentsy
Nu Skin Enterprises SeneGence
Pampered Chef Stream
Princess House, Inc. Team Beachbody
Rexair LLC The Juice Plus+ Company
Scentsy, Inc. Thirty-One Gifts
SeneGence International Young Living
Shaklee Younique
The Juice Plus+ Company, LLC
Thirty-One Gifts
USANA Health Sciences, Inc.
Young Living

(Source: DSA) New Entrants

Direct Selling Association (DSA) strives to protect, serve, and promote the initiative of member companies and the efforts of independent direct sellers. DSA ensures that its member companies maintain the highest level of business ethics with regard to their product quality while providing legit business opportunities to aspiring individuals.

Epixel congratulates the winners and appreciates their contribution and commitment to the direct selling industry!


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