Direct selling has so many effective business models to its credit. One of the most peculiar and popular in the list is the Home Party Plan. Party plan MLM or MLM Party plan leverages the power of home sales parties to introduce and sell products through “consultants”. The consultants in the party plan model are paid commissions based on individual sales under specific criteria set by the home party companies. These home parties serve as an excellent opportunity to drive in sales from the warmth of their homes.
Many leading MLM companies capitalized on this opportunity to establish their home party businesses. The MLM companies listed in the table below have their success rooted in the Party Plan MLM business model.
List of Top Party Plan MLM Companies
Here’s the list of top MLM party plan companies and their revenue in the past years.
| # | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Vorwerk | Germany | 3,450 | 3,300 | 5% |
|
1883 |
| 2 | Mary Kay | USA | 1,800 | 2,200 | -18% |
|
1963 |
| 3 | Tupperware | USA | 1,310 | 1,305 | 0% |
|
1946 |
| 4 | DXN Global | USA | 902 | 902 | 0% |
|
1993 |
| 5 | Color Street | USA | 597 | 597 | 0% |
|
2017 |
| 6 | Scentsy | USA | 579 | 759 | -24% |
|
2004 |
| 7 | Yanbal International | Peru | 536 | 536 | 0% |
|
1967 |
| 8 | Thirty-One Gifts | USA | 410 | 410 | 0% |
|
2003 |
| 9 | Pure Romance | USA | 350 | 350 | 0% |
|
1993 |
| 10 | Princess House | USA | 299 | 383 | -22% |
|
1963 |
| 11 | Pampered Chef | USA | 294 | 294 | 0% |
|
1980 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Explore how the top 100 direct sales companies are performing.
An interesting fact to look into is the product categories. Ranging from kitchen products to cosmetics, Party Plan MLM has its share of success across all industries.
Home party business gained prominence with the success of legacy party plan companies like Tupperware and Stanley Home Products. Times have changed since then with new entrepreneurs developing the plan with fresher ideas unravelling unique ways to succeed with Party Plan. When Mary Kay introduced their ‘Pick Your Party Preference’, Tupperware came up with the ‘Why buy when you can get it for free’ offer. Top MLM home party companies are trying hard and wide with competitive marketing strategies to create their own signature parties.
The success of each of these home party companies is unique in the way they lead and implement innovation in their strategies. The essence of the business however rests on the delightful concept of partying their way to success.
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Revenue Growth of Top Home Party Companies
The graphical representation here illustrates the revenue of top 5 home party MLM plan companies from 2018 to 2023.
Commission Payout of Top Party Plan Companies
Here is a graphical representation of top home party companies and their commisson payout per second.
Data collected in May 2024
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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