Talk about Turkey and what’s the first that comes to your mind? I will go first. Turkish ice creams, and the way it is sold by tricksters pranking their customers tossing and turning the ice cream cone, making it a fun and exciting experience. But that isn’t all about Turkey.
Turkey or Türkiye is a Middle Eastern country and the 17th largest economy in the world according to the International Monetary Fund. Turkey experienced a robust economic expansion in 2023 after normalizing its macroeconomic strategies. And the country is expected to continue in the coming years. For the strategic location that Turkey is placed, its powerful economy, and governmental incentives makes Turkey an attractive business hub that offers diverse opportunities for growth and development.
The direct selling scenario in Turkey is no different. Statistics show that the welcoming culture of the region boosts sales and business growth empowering direct selling brands with innovation and technology.
Top MLM companies in Turkey
Here are the top MLM companies in Turkey who have showcased incredible growth rate in the past year with their concise strategies.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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An overview of best MLM companies in Turkey
Farmasi
CEO : Emre Tuna
Founding Year : 2003
Annual Revenue 2023 : $440 million
Farmasi
CEO : Emre Tuna
Founding Year : 2003
Annual Revenue 2023 : $440 million
Founded in the year 2003, Farmasi is a beauty, personal care, household goods, and wellness brand known for its non-toxic, affordable range of products. The company from a revenue of 428 million USD in 2022, saw a growth of 3% in the year 2023 making the revenue 440 million USD.
Although Farmasi is one of the youngest companies compared to its competitors in the region, its stringent growth strategies and effective policies on product standards and customer ethics has made the brand top the charts along with other global brands.
One More International
CEO : Alper Volkan Karpuz
Founding Year : 2014
Annual Revenue 2023 : $78 million
One More International
CEO : Alper Volkan Karpuz
Founding Year : 2014
Annual Revenue 2023 : $78 million
One More International is an MLM skincare, health, and wellness brand that is witnessing massive growth year over year with its outstanding business strategies. Founded in the year 2014, One More International produces wellness and skincare products with TTS (Text to Speech) technology. As one of the leading MLM companies in Turkey, the company has maintained a straight growth graph since its inception, witnessing a major stride in their revenue of 78 million USD in the year 2023, which is 26% higher compared to the previous year.
The brand provides ample opportunities for its distributors with the most beneficial and well-structured compensation plans. Since 2021 One More International has had an overall growth of 417% through the collective efforts of its stakeholders and distributors worldwide.
Turkey is home to leading direct selling brands like Farmasi and HuncaLife.
Top direct selling companies like Oriflame, Avon, Amway and Herbalife started operating in Turkey from early 1990s gauging the possibilities and success that the region beholds.
OXO Global
CEO : Enes Olgun
Founding Year : N/A
Annual Revenue 2023 : $2 million
OXO Global
CEO : Enes Olgun
Founding Year : N/A
Annual Revenue 2023 : $2 million
One of the innovative health and beauty network marketing business brands, OXO Global is known for their incredible combination of natural ingredients with most modern technology. OXO Global’s prime focus is to healthify its customers with effective natural and organic products.
As a result, the brand has been consistent with its growth and overall sales. OXO Global is targeting to be the pioneers in the region in the health and beauty sector with their motto of improving the quality of life through science.
Welltures Global
CEO : Tolga Levent
Founding Year : 2022
Annual Revenue 2023 : $1 million
Welltures Global
CEO : Tolga Levent
Founding Year : 2022
Annual Revenue 2023 : $1 million
Found in the year 2022, Welltures Global is a direct selling health and wellness business that has had 100% growth between the financial year 2022-2023
From coffee to collagen, Welltures has a wide array of wellness products that can aid individuals in enhancing their strength and fitness. One of the youngest brands in the region, Welltures aims to expand to wider markets integrating quality and innovative products.
Santemorr
CEO : Mustafa Okutan
Founding Year : 2021
Annual Revenue 2023 : $1 million
Santemorr
CEO : Mustafa Okutan
Founding Year : 2021
Annual Revenue 2023 : $1 million
Headquartered in Turkey, Santemorr, the hair care, skincare, body care, and cleaning products brand was founded in the year 2021. The brand, with a key focus on providing healthy alternatives and supplements to human ailments, has a very competitive profit plan for its distributors and business partners. For their customers, Santemorr delivers outstanding product quality coupled with innovation and high-quality ingredients.
Winlife Global
CEO : Erkan Akan
Founding Year : N/A
Annual Revenue 2023 : $1 million
Winlife Global
CEO : Erkan Akan
Founding Year : N/A
Annual Revenue 2023 : $1 million
Yet another Turkish brand known for its personal care range of products and beverages, Winlife’s has a wide array of curated range of health supplements and wellness products.
From MLM food supplements to coffee, personal care, and hygiene products, Winlife focuses on enhancing human happiness through good health. With about three decades in the direct selling business and generational experience in the trade, Winlife is all set to strengthen its capacity. In the coming years, the brand is keeping its focus tight on improving customer experience and integrating the most modern technology and innovation together.
The Turkish direct selling saga
From the statistics above, it is clear that, Turkey is a fertile ground for direct selling businesses, no matter what volume or capacity it holds. From veteran brands to new businesses, the direct selling landscape in Turkey promises growth for the abundant opportunities it has and the pace at which the country is growing economically. Underlining the aforesaid, the WFDSA 2023 report states that Turkey generated a retail sale of $523 million as a total contribution of over 135,0000 independent distributors in the region. Following the global trend, Turkey also has a higher affinity towards wellness products, cosmetics, and personal care products contributing to the total sales by 46% and 45% respectively. Turkey is experiencing a lower penetration at 0.033% according to the WFDSA 2023 report.
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Direct selling has over five decades of history in the land of Turkey. After a rough start, the industry began to bloom in the early 90s after veteran direct selling brands forayed into the Turkish direct selling market. Ever since, the industry has witnessed a steady growth and, the future of direct selling businesses seems bright in the land of Turkey.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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