Direct selling has long deepened its roots in Asia with many popular global markets to its credit. Malaysian direct selling market, alone, is a 120-year-old market and is ranked #6 among the top direct selling markets in the world and 4th in Asia Pacific. Despite following the traditional direct selling model, the growth of Malaysian MLM companies can be also attributed to the growing trend of adopting MLM digital marketing methods. Keeping pace with the ongoing trends has kept these direct selling companies up and running in the Malaysian market.
MLM companies in Malaysia have been avid contributors to the country’s economy. The top MLM companies making their mark in the Malaysian direct selling industry are also the top leaders in their respective sectors.
List of top direct selling companies in Malaysia
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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QNet is the pioneer in direct selling in Malaysia and generated $520 million in 2023. Among its top performers, the highest earner in QNet achieved outstanding results, significantly contributing to the company's success. Cosway MLM company, the oldest one in the list, has stood the test of time in direct selling in Malaysia since 1979.
The table makes it more evident that the health and wellness companies are the most prominent ones in the Malaysian industry and the post-pandemic reports cite that people’s increasing health concerns turned advantageous for the sector.
Top 10 MLM companies in Malaysia
1. QNet
Founder: Vijay Eswaran & Joseph Bismark
CEO: Malou Caluza
Products & Services: Energy, weight management, nutrition, personal care, home care, and fashion accessories
Top Earners: 13
Website: www.qnet.net
Achievements:
- Secured 12 wins at the 2022 NYX Awards
- Won a Bronze award at the 2022 International Business Awards
- Won the 2022 Gold Standard Awards
2. Cosway
Founder: Al Chuah Choong Heong
CEO: Alice Lee
Products & Services: Supplements, personal care, cosmetics, household, food & beverages, clothing
Top Earners: N/A
Website: www.cosway.com.my
Achievements:N/A
3. Elken
Founder: AK Tan
CEO: Falko Leonhardt
Products & Services: Health care, body & beauty, personal care, home care, food & beverages
Top Earners: N/A
Website: www.elken.com
Achievements:
- Winner of the Malaysia Health & Wellness Brands Award 2019
- Winner of the Malaysia Health & Wellness Brands Award 2018
- Recognized as one of the Best Companies to Work for in Asia – 2014, 2015 and 2016
4. Gano Excel
Founder: Leow Soon Seng
CEO: Leow Soon
Products & Services: Beverages, supplements & personal care
Top Earners: 1
Website: www.ganoexcel.com
Achievements: N/A
5. PhytoScience
Founder: Tan Sri Lai Teck Peng
CEO: Puan Sri Ela Tan Chin Yee
Products & Services: Health & wellness
Top Earners: N/A
Website: www.iphyto.com
Achievements:
- Won the Super Platinum Award at the Asia Success Award 2022
- Won the Sin Chew Business Excellence Awards 2015 in the category of Young/Emerging Business Excellence Award.
- Received the SME100 Award for Fast Moving Companies in 2015.
6. Zhulian Marketing
Founder: Teoh Beng
CEO: Teoh Beng Seng
Products & Services: Health, jewelry, personal care, beauty
Top Earners: N/A
Website: www.zhulian.com.my
Achievements:
- Winner of the Human Resource Development Award 2022
- Winner of the Export Excellence Award 2022
7. Sahajidah Hai-O
Founder: Tan Kai Hee
CEO: Tan Keng Kang
Products & Services: Nutritional food & beverage, personal care, skincare & cosmetics, wellness
Top Earners: N/A
Website: www.shom.com.my/en
Achievements:
- Winner of the BrandLaureate SMEs Most Established Brand Award 2019
- Winner of the Edge Centurion Club Corporate Award 2019
8. Edmark International
Founder: Sam Low Ban Chai
CEO: Sam Low Ban Chai
Products & Services: Wellness
Top Earners: N/A
Website: www.edmarker.com
Achievements:
- Outstanding Food Supplements Company of The Year 2022
9. Destina 1 Int.
Founder: Lord Prof. Dato Seri Dr. Barani Karunakaran
CEO: Lord Prof Dato Seri Dr. Barani Karunakaran
Products & Services: Health care, hair care, skin care, personal care
Top Earners: N/A
Website: www.destina1.com
Achievements:
- Winner of the Most Innovative Direct Selling Company 2020 Award
- International Winner of Peak of Success Award 2019
10. Asia Herbal Biotech
Founder: Rick Gan
CEO: Dr. Alfred Ng Kok Weng
Products & Services: Nutritional
Top Earners: N/A
Website: www.ahb2u.com
Achievements: N/A
Insights on MLM companies in Malaysia
The Direct Selling Association in Malaysia (DSAM) Statistics for 2023 cites that the household goods and durables category alone accounted for 45% of retail sales in the Malaysian direct selling market. Wellness secured second place with 30% followed by Home care in third place with 15% retail sales.
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Direct selling industry in Malaysia
According to WFDSA 2023 retail sales report, the Malaysian direct selling market reported $9.5 billion in retail sales.It ranked 6th among the 24 Global Billion Dollar markets recognized by WFDSA. Malaysia is one of the higher penetration markets with a penetration rate of 2.286% as per the 2023 WFDSA report.
The Malaysian direct selling industry, from the very beginning, has only seen progress in its growth journey. The 21-year comparison of the industry’s growth has only witnessed a rise over the years except for the years 2007-09. The Malaysian direct selling market performance reveals that the years 2016-2019 saw a 20% upward trajectory.
The direct selling in Malaysia has been adopting all the impactful and traditional direct selling methods—person-to-person, party plan, and online. The year 2020 saw a steep increase in the adoption of the online model amidst the spreading pandemic.
Ministry of Domestic Trade and Consumer Affairs (MDTCA) expresses positive hopes for the direct selling industry in the coming year. The industry resilience and the support from the Government of Malaysia will help the direct selling industry outperform other domestic trades in the country. MDTCA is also preparing to draft the Direct Selling Blue Print 2.0 in alignment with the 12th Malaysia Plan. Expressing his positive hopes about the capability of the direct selling industry, Datuk Seri Hj. Hasnol stated, “It is quite advanced in terms of the framework and the salient points we need to introduce, however, we need to engage more people to make sure that they are in line with the current trends, and also to make sure that all areas are covered”.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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