Direct selling industry in the UK is popular among the masses for the supplemental earning opportunities it offers. The industry hosts earning opportunities for more than 500,000 direct sellers with many successful network marketing companies. The favorability of direct selling in the UK as cited by the UK direct selling association is the love of products, more work flexibility, and work from home opportunities. The industry has also outperformed the consumer goods and services industry in recent years. Many people are exploring opportunities with UK MLM companies to diversify their income streams. The UK direct selling market is experiencing low penetration, with a rate of just 0.034% (WFDSA 2023 report). However, the industry has been drawn aback by the increasing competition, pandemic, and other natural calamities.
What made the UK direct selling market survive are the customers who value quality products, friendly recommendations and support independent businesses. All these factors stand in close proximity to the idea of direct selling. And for the same reason, direct selling companies in the UK have experienced significant growth in recent years.
Top MLM companies leading the UK direct selling market
Here’s the list of top MLM companies in UK and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Discover the global performance of top MLM companies and gain insights on how they are excelling worldwide.
These MLM companies UK have featured among the top 500 MLM companies in the world on account of the revenue generated. The MLM industry in the UK with its popular member companies serves a variety of sectors ranging from energy services to clothing and toy products.
Some of the companies like NeXarise which was founded in 2020, have grown in leaps and bounds within a time span of just a few years. The industry has veteran companies who started their services in the ‘80s and newbies who started their operations in 2020. Companies are springing up every year with the innovative ones capturing the market and the redundant ones quitting sooner.
The direct selling industry trends and market patterns are exceedingly governed by consumer interests and buying behavior in the region. Customers value buying from independent direct sellers for the personalized approach and for the assurance of quality they deliver. A DSA consultant survey conducted across 1558 consultants revealed the top reasons why customers in the UK purchase from a direct seller.
Top MLM companies in UK
1. Utility Warehouse - Telecom Plus
Founder: Charles Wigoder,Andrew Lindsay,Stuart Burnett
CEO: Andrew Lindsay
Products & Services: Energy,Broadband,Mobile,Insurance
Top Earners: 1
Website: www.utilitywarehouse.co.uk
Achievements:
- Best Value for Money, 2023 by Uswitch Energy Awards
- Best Overall Customer Satisfaction, Runner Up, 2023 by Uswitch Energy Awards
- Best Customer Service, 2022 by Uswitch Energy Awards
2. Ann Summers
Founder: Jacqueline Gold
CEO: Jacqueline Gold
Products & Services: Clothing & Toy
Top Earners: N/A
Website: www.annsummers.com
Achievements:
- The turnover reached over £100m in the year ending June 2022
3. Cambridge Diet
Founder: Dr Alan Howard
CEO: Clive Norton
Products & Services: Weight Plan
Top Earners: N/A
Website: www.cambridgeweightplan.com
Achievements:
- 2020 ROSPA Gold Medal Award
- Investors in People Silver accreditation
- Member of the Direct Selling Association UK (DSA)
- Employee Owned Business of the Year Award 2019
4. Acti-Labs
Founder: Ashleigh Miller
CEO: John Miller
Products & Services: Cosmetics
Top Earners: N/A
Website: www.acti-labs.com
Achievements: N/A
5. NeXarise
Founder: AHMED MUKHTAR, ASAD ALI,LIJU THOMAS
CEO: Ahmed Mukhtar
Products & Services: E-Commerce Business
Top Earners: 9
Website: www.nexarise.com
Achievements:N/A
6. Aqua Source UK
Founder: N/A
CEO: David Howell
Products & Services: Nutrition, Skin care, Life style
Top Earners: 1
Website: www.aquasource.net
Achievements:N/A
Direct selling industry in the UK
The direct selling market in the United Kingdom is one of the largest markets in Europe. In 2022, the UK direct selling market accounted for retail sales of $1245 million marking a contribution of 3.6% of the total direct retail sales in Europe. The CAGR of the UK direct selling market stood at +21.2%.
Category-wise product sales
The most popular product categories in the UK direct selling market are wellness and cosmetics and personal care. Wellness product sales comprises 46% of the overall retail sales in the UK followed by cosmetics and personal care at 40%. Other categories prevalent in the UK direct sales market in 2022 were MLM clothing and accessories, home care, and books, toys, stationery, etc.
Direct sellers in the UK
The number of active individuals in the UK direct selling market in 2022 was around 500,000. Among this 96% were women and only 4% men. About 64% of sellers choose direct selling as a side hustle. A new report from DSA UK cited that the direct selling industry saw an increase in the number of people joining the industry in the first quarter of 2023. DSA also observed that the sudden increase in the number is due to sudden inflation, surge in the cost of living, and the need to find supplemental income to support the family.
Average earnings of a direct seller was reported as $585.84 per month.
33% of direct sellers in the UK belonged to the 35-44 age group. Younger generations in the age groups 18-24 and 25-34 were 2% and 20% respectively.
The UK direct selling market is home to many companies operating in the multi-level marketing model. The industry is expected to witness a rise in the coming years with more and more businesses getting into the direct selling momentum.
Discover how we build resilient businesses with advanced MLM functionalities
Explore the global insights of top network marketing companies in Europe.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.