Real estate MLM company in the US accelerates agent productivity

Push for progress

Analyzing possible growth impediments for the real estate MLM company in the US market

The real estate industry in the US presents a wide array of challenges for MLM businesses related to compliance, network growth, agent engagement and client acquisition. A subscription-based real estate MLM business with established presence in multiple US states was offering investment properties, property management, and homeownership solutions. The company faced a severe decline in agent productivity rates which also impacted their client acquisition process.

Upon detailed analysis, the root cause for the decline was due to inefficient commission structures and client acquisition strategies. The existing automation tools lacked efficiency and reliability. This often led to errors in commission payments and damaged agent trust which directly impacted their productivity.

It was noted that manually reviewing compliance and ensuring client engagement imposed severe strain on administrators, often leading to compliance violations and privacy issues. These bottlenecks slowed down revenue growth, brought forth high attrition rates, and related compliance risks.

The company needed a comprehensive solution that could address each of these concerns and also align with the policies related to compliance, security and tax across various US states.

Dissecting the dilemma

A purpose-built real estate MLM platform tailored for compliance and growth

When they approached Epixel MLM Software with their requirements, we mapped out the right solution with an expert team of product development specialists. The underlying concern of the real estate MLM business was sales expansion within the US real estate market. Enhancing agent productivity required providing the team with advanced sales enablement tools which would ensure improved productivity and client acquisition rates.

The product development team led the research to craft a sales-driven solution that would optimize agent engagement and streamline subscription-based real estate transactions. The newly developed system included key features to improve lead conversion, agent retention, and commission tracking.

The company had to adhere to the regulations set by Federal Trade Commission (FTC) guidelines, state-level real estate licensing laws, and the Consumer Financial Protection Bureau (CFPB). Additionally, RESPA (Real Estate Settlement Procedures Act) compliance was crucial to ensure ethical real estate transactions.

Epixel MLM Platform for real estate business was designed to:

Automate the complete commission management process to avoid delays and errors in payouts.

Manage tiered subscription models to incentivize long-term client retention.

Streamline lead generation to improve lead quality and conversion rates.

Generate real-time performance insights on agent productivity.

Ensure data security with FTC and CCPA-compliant privacy controls.

Tailored MLM software features for real estate business

New feature advancements were integrated to the already existing features to complement the complexities the real estate MLM business faced. Each feature was developed with the required level of competence and the results delivered were continuously monitored.

Commission management system

Commissions were processed and disbursed on time with 99.9% expected accuracy. Commissions, including multi-tiered ones, were calculated based on sales performance and subscription-based referrals. Agents can now track and get clear insights into their earnings and that of their downlines. A transparent earnings dashboard eliminated confusions, income disputes and improved trust within the agent network. The optimized commission payout system focused on reducing agent turnover rates by 25%.

Subscription system

We introduced a subtle yet impactful upgrade to their existing subscription model. The platform allowed the company to create flexible subscription plans for clients, including property investment advisory, property management programs, rental income insights, and home financing tools. These incentives encouraged repeat business and agent-driven referrals. The subscription system was expected to increase company revenue by 25% within the first 6 months after implementation.

Compensation plan management

The real estate MLM company required steady revenue and a balanced commission structure. Revenue for the company was mainly from sales and subscriptions. The system monitored the performance of the commissions, bonuses and incentives and provided the company with insights to analyze its impact on their revenue.

AI-driven lead management

The lead generation process integrated within the CRM system identifies and segments leads with advanced lead scoring techniques. The leads are then assigned to agents based on their performance ranks. The lead management feature was built to improve agent efficiency by 35% and reduce client acquisition costs by 20%.

Real-time agent performance dashboards

A customizable agent dashboard that could host various performance metrics such as commission earnings, deal conversions, referrals and subscriptions made it easier for agents to monitor their progress. This was designed to improve agent engagement by 28% and productivity by 40%.

Genealogy tree

The genealogy management system simplified agent onboarding and network management. The genealogy tree gave a complete view of the agent network and downlines of individual agents in a tree-like structure. The feature included a hover preview that presented the details of individual agents by hovering the mouse over the agent’s name.

Sales enablement tools

Multiple Listing Service (MLS) integrations and property listing services together with standard MLM marketing tools such as replicated websites and social media integrations accelerated distributor productivity and conversions.

Compliance management

Automated compliance tracking for region-specific regulations was set up to ensure that agents followed fair marketing practices and disclosure rules to reduce the legal risks involved. The compliance management system was also expected to reduce compliance violations by 40% across all US real estate markets where the company operated.

Client engagement tools

A client self-service portal was developed to improve user accessibility and deliver exceptional client service experience. The platform integrated interactive property listing portals, virtual property tours, and AI-driven mortgage calculators to enhance client engagement and increase conversions.

MLM platform tailored for compliance and growth

The result spectrum

Optimized agent performance and client satisfaction amid complex regulations

Epixel MLM Software and its newly optimized suite of compliance and performance management features helped the company successfully improve agent productivity, enhance client acquisition, and ensure compliance with state-specific real estate regulations in the US.

Improved agent productivity: AI-driven sales enablement tools and automated commission payouts were expected to bring forth a 40% increase in agent engagement.

Increased sales revenue: The company was set to experience a 35% growth in sales revenue with optimized lead conversion tools and strategies.

Higher client retention rate: Subscription-based home investment plans and referral programs increased long-term client engagement with a promising 30% rise expected in repeat business.

Reduced agent attrition: The sales tools and performance dashboard contributed to enhancing agent confidence. Along with this, the transparent and on-time payment process was intended to increase agent retention rates by 25%.

Reduced compliance issues: Automated compliance management system tracked and reported possible violations in real-time to ensure timely intervention. This focused on reducing regulatory infractions and minimizing legal risks by 40%.

Lower administrative costs: Automation of complex processes that required considerable time and resources helped cut down on administrative overheads. The workflow was designed to reduce back-office workload by 30%. This helped the company to invest its resources in further expansion.

Optimized agent performance and client satisfaction

Challenges and solutions

Smart solutions to complex real estate MLM challenges

We had to decipher every challenge, address its root cause and develop a long-term solution that would resolve the current issues and make the business resilient to future challenges.

Slow client acquisition in US markets

Understanding state-wise real estate markets and the reasons for slow client acquisition rates in each of these markets required additional time and resources. The solution had to address the existing and evolving challenges for the business in these markets.

Our AI-driven lead generation and qualification process focused on bringing in prospects with high possibility for conversion. Incentive-based subscription features were developed with the sole intention of increasing conversion rates by 35%.

Compliance risks with data handling and real estate transactions

Each state has its own policies and regulations for taxes and data privacy. The system had to automatically switch to various state-specific policies and tax rates in real estate transactions as and when the business demanded. Privacy and security of client data and transactions always stayed a top priority while devising the solution.

The automated compliance management system ensured that the business aligned with RESPA, FTC, and state licensing compliance regulations. Payments are encrypted with Multi-Factor Authentication and adhere to PCI DSS compliance. CCPA-compliant data storage focused on protecting client and agent data and reducing data breach risks by 40%.

Balancing subscription revenue with agent commissions

The company had to create a balanced compensation plan that keeps the agent teams motivated and the company revenue consistent. The company also wanted to maintain a steady subscription revenue with new signups while retaining the existing ones.

The optimized compensation plan management system and the tiered commission structure combined to strike the right balance between the company’s subscription retention goals and increasing the stability of agent earnings.

Expected Results

Improved payout accuracy

99.9%

Agent productivity growth

40%

Improvement in agent engagement rate

28%

Increased total revenue

35%

Higher client retention rate

30%

Lower agent turnover rate

25%

Compliance risk reduction

40%

Administrative cost savings

30%