Direct selling industry from the very beginning has concentrated on delivering value to customers. In recent times, the direct selling industry saw a reawakening of its customer-centric tradition.
Direct Selling News’ recent initiative, the Customer-Centric Recognition program, recognizes customer-centric direct selling companies for their customer-focused strategies. The program ranks companies under Gold and Platinum categories depending on their customer-to-distributor ratio.
One fact that unifies the whole is that all the network marketing companies recognized under the DSN CCR program are based in the US. The graphical representation below highlights a region-based view of the customer-centric companies in the Gold and Platinum list along with their product categories.
List of Customer-centric Direct Selling Companies
The customer-to-distributor ratio to qualify for the Gold category is 5-10 customers to one distributor whereas the Platinum category requires 10 or more customers to 1 distributor.
Platinum list of customer-centric direct selling companies
Here’s the platinum list of top customer-centric companies in MLM and their revenue in the past years.
| # | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | ACN | USA | 500 | 500 | 0% |
|
1993 |
| 2 | bHIP Global | USA | 30 | 30 | 0% |
|
2007 |
| 3 | It Works! Global | USA | 450 | 495 | -9% |
|
2001 |
| 4 | Le-Vel | USA | 350 | 350 | 0% |
|
2012 |
| 5 | Nu Skin | USA | 1,970 | 2,230 | -12% |
|
1984 |
| 6 | Pruvit | USA | 336 | 507 | -34% |
|
2015 |
| 7 | Scentsy | USA | 579 | 759 | -24% |
|
2004 |
| 8 | Usborne Books | USA | 130 | 130 | 0% |
|
1981 |
Gold list of customer-centric direct selling companies
Here’s the gold list of top customer-centric companies in MLM and their revenue in the past years.
| # | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Perfectly Posh | USA | 100 | 100 | 0% |
|
2011 |
| 2 | Monat Global | USA | 700 | 700 | 0% |
|
2014 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Explore how top direct sales companies are performing.
What could have possibly brought these companies success?
This question that loomed in our minds kept us working on the topic. The research team at Epixel went deeper into analyzing these companies to identify the unique customer strategies that brought them success. It is their undying commitment and focus that has granted them prominence among their customers.
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From door-to-door selling to the newest selling strategies, direct selling has never compromised on its customers and that could possibly be the reason for the successful survival of the industry since the 1800s.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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