Performance and engagement, same, same but different!
Businesses, despite their size and volume, aim to grow and succeed. But how? Strategies differ, policies change, and results vary, what remains constant is how brands treat their sales and workforce during the process. How are they fueled to perform better, and how do they perform after each refueling matter? And in the context of direct selling businesses, what could this fuel possibly be? – It’s engagement!
Epixel MLM software considers engagement as a crucial factor connecting customers and distributors with the business benefiting seamless interactions and its resultant success. For businesses small or large, having a comprehensive engagement system is crucial to ensure improved performance and growth.
"You can’t buy engagement. You have to build engagement."
Push your growth trajectory to new zones with engagement
Considering how heavily direct selling businesses rely on distributors and customers to keep the network growing, and to accelerate growth, keeping them engaged can never be an option. Distributor and customer engagement are two sides of a coin that can bring in substantial growth and improvement in business performance and expand to new zones of the market.
Distributor engagement
A distributor, the backbone of a direct selling business, must be driven and motivated enough to bring customers and other business leads onto the channel. For this, it is important to make them feel they are valued and considered right from distributor onboarding. Further, train them to boost their morale and motivate them to face challenges and take up chances rather than running away from them through efficient distributor training.
Keep in constant touch with them fueling their knowledge through personalized training, enhanced learning, and support. These distributor engagement techniques can help increase sales performance by improving distributor skills and capabilities.
Accelerate distributor performance and productivity with engagement-driven MLM software features.
Learn How➔employees say the quality of training and learning opportunities positively influences their engagement.
An engaged distributor force can also help improve customer relationships by delivering exceptional customer services and building stronger customer relationships. Through the training and engagement techniques they acquire, distributors become capable of tailoring personalized interactions and yield higher customer satisfaction.
Customer engagement
Customers, the king of every business, as we call them, must be dealt with utmost care delivering outstanding experience. More than mere selling, a customer should be given an experience that etches the brand name into their hearts for a longer time.
Integrate an automated performance-based incentive system to motivate your distributor teams.
Learn How➔consumers say that personalized experiences increase their loyalty to brands
An engaged customer brings into the business,
Repeat purchases
Brand advocates who can promote the brand within their circle
Higher AOV (average order value)
Higher CLTV (customer lifetime value)
Increased brand loyalty
Improved resilience to competitions
The more engaged the customer base is, the higher the chances of them being receptive to upselling and cross-selling efforts made by a brand. This in turn helps increase sales, create brand differentiation, and a higher customer retention rate.
"A satisfied customer is the best business strategy of all."
Find out from our customers how our solutions give MLM businesses an edge and exceed customer expectations
Boost performances with enhanced engagement
For direct selling business, strategies to reinforce engagement are as important as sales improvement strategies. But how?
Deliver efficient training and support programs that helps distributors enhance their skills
Provide learning opportunities for customers on products and services through educational content
Incentivize high-performing distributors and loyal customers with suitable rewards
Elevate engagement experience integrating gamification techniques
Stay in constant touch with distributors and customers through clear communication
Encourage feedback to gauge satisfaction score and identify room for improvement
Encourage communication and provide real-time backing for distributors and customers through CRM (Customer Relationship Management) systems, mobile applications and other technologies.
The result?
An engaged distributor force makes the best use of their time and resources to achieve sales targets and thus maximize productivity
A happy and satisfied customer base refers the brand to new customers and does word-of-mouth marketing
Distributors through their advanced skillset identifies and capitalizes quickly on new market opportunities
Engaged distributors and customers contribute better with innovative ideas and solutions to reinforce the business success
Higher distributor and customer engagement translates into higher sales and revenue
In short, a direct selling business’s growth largely depends on its efforts to keep its customers and distributors engaged. This would then increase overall business performance and sustain success in competitive markets.
Field messaging - The new direct selling engagement tactics
While the term may sound new, field messaging is a communication strategy or method that distributors, or field agents in direct selling businesses widely use to stay in constant connection with customers and among distributors in the field. The term covers diverse communication tools and activities that ensure consistent and effective interactions in line with the brand.
Field messaging lets direct selling businesses improve distributor confidence and engagement resulting in better performances and increased sales.
How is field messaging being carried out? What are the tools and methods to aid the communication strategy?
Mobile apps devised to promptly deliver relevant information and updates to distributors
CRM systems to manage interactions and data during the customer’s journey with the brand
Digital collaterals like brochures, videos and presentations for distributors to communicate seamlessly with customers
Messaging platforms like WhatsApp, Slack etc. for real-time communication and coordination
Online and offline training programs for distributors to keep their knowledge and communication up to date
For a customer-centric business model like direct selling, field messaging is a crucial aspect. It is a strategic communication approach that makes sure that distributors stay informed and consistent with their customer interactions.
With effective field messaging, customer experience is sure to take new roads leading to increased sales and improved brand consistency. It can also elevate agent performance and enable effective data collection and insights from field interactions that can influence future strategies.
Effective integration of performance and engagement to enhance satisfaction
Performance and engagement in the direct selling landscape create a symbiotic relationship where one strengthens the other and both factors are crucial to drive productivity, satisfaction, and overall success.
But how do we do it?
Be sure to foster a shared sense of purpose, so that distributors and employees in the organization understand how their efforts matter to the business's success
Provide engagement through progress, offering personal and professional growth opportunities
Implement performance-based rewards and recognition systems to recognize high performing distributors and keep them motivated
Nurture a positive work environment where individuals support each other irrespective of their roles and hierarchy
Allow distributors and employees to make informed decisions and take ownership of the same. Also, provide autonomy for better performance and higher job satisfaction
How to effectively implement the same?
For a thriving, productive and motivated business atmosphere, performance and engagement is a necessity. Focusing on both these factors can help achieve sustained success and growth and make sure that distributors are thoroughly engaged and committed to the visions and goals of the business.
Advanced growth opportunities through engagement and education
Engaging, educating, and advancing are crucial factors in fostering a dynamic and successful business environment. For a diverse business like direct selling that is spread across the length and breadth of the globe, engagement is an inevitable factor in building stronger relationships through communication and interaction. Engaging distributors fostering a positive work culture through team building and recognition, establishing mentorship programs to guide distributors to success and career growth and efficient knowledge sharing to update skills and expertise can help distributors improve their performance. These engaging factors can also improve the distributor’s contribution to the organization as increased sales and growth.
The holistic approach of improving customer and distributor engagement is an impeccable strategy to elevate performance and drive in overall growth and business competitiveness.
Get set to keep your distributors and customers engaged, improved performances and growth shall follow!
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