Genealogy tree

For the diverse amount of branching, sub-branching, and numerous coordinates involved in a direct selling insurance business, we observed that a genealogy tree is a necessity. Integrating the genealogy tree feature assisted agents and managers visualize their downlines and track their performances. The feature also facilitated identifying potential agents and thus expanding their downlines strategically.

The feature enables the business to improve its communication among the downlines, provide them with timely support, and training, and keep them engaged with the brand effectively for a longer period. The genealogy tree is an efficient element that helped the brand track sales and agent performance, thus making it easy to identify top and low performing agents.

Policy customization

Unlike other businesses, the insurance sector has diverse verticals to fit in customers according to their needs and preferences. However, person A would want a policy as laid by you, person B would want omissions, and person C would want additions to the policy mandates and conditions. Being unable to tweak policies could fail the business by losing customers.

With dynamic customization, businesses could tweak the policy to their customer’s liking, through a user-friendly interface having drag-and-drop features which eases and creates error-free policy customization.

Sales prospecting

For the amount of competition that exists in the insurance sector, finding the right customer could be a herculean task. This is where we seeped in our advanced sales prospecting feature that helped the business identify quality prospects from across various social media handles of the brand, who were then meticulously tracked and converted into leads.

The feature also helped the business stay war-ready for any prospect enquiries over email, social media or any other mode of communication.

Customer segmentation

A policy comes into existence after numerous stages and innumerous ifs and buts. However, with customer segmentation we were sure that it wouldn’t go wrong. This feature enabled the business to help track their customer preferences based on their requisites and cater to them with curated policies and efficient policy management.

From the inquiry stage until the policy is through, segmentation tools filter customer data based on their demographics and history to make informed decisions and deliver personalized policy choices. This also helped simplify policy planning than bombarding customers with numerous choices causing a delay in finalization and leaving the customer in utter confusion.

Customer Relationship Management (CRM)

After creating a comprehensive fencing incorporating all the necessary features for the business to revitalize itself, we kept our focus tight on integrating an efficient CRM system to ensure that the business does not lose its customers in the due course of the process. From the pre-trial phase, until the policy is finalized and recurring renewals and claim requests are attended to on and off, it would take a village to manage contacts and communicate with them effectively. But with a sophisticated CRM system, reaching out becomes effortless with timely contacts, member management, follow-ups, conversions, reminders, and notifications in an all-in-one platform that is efficient, automated, cost-effective, and result-oriented.