Automation accelerates international expansion of a travel MLM company

Push for progress

Dealing with the challenges of scaling global travel networks in international markets

A leading travel packages and memberships MLM company delivering exclusive travel deals and premium membership packages approached us citing concerns with regards to their recent expansion into new international markets. The company offers exceptional travel experiences to its customers through its extended network of travel agents who were compensated in a multi-tiered commission structure. Rapid expansion into new markets brought challenges related to commission payments and referral management. Customers of the travel MLM company raised concerns about tracking bookings in real-time. This was alarming for the company with its agent and customer trust and confidence at stake.

The company introduced attractive travel packages, premium discounts and flexible membership plans to counter the concern but to no avail. The efficiency of the company to manage an international agent and customer network was questioned with a flawed commission system, delayed payouts, and an inefficient booking system. The inability of the booking system to track bookings and referrals put the company in a tough situation in assessing agent performance and rewarding them justly. This also created difficulties in identifying top performers and agents who needed support.

The company risked the growth of its agents and customer confidence in the brand. Recognizing the need for an immediate solution they approached Epixel MLM Software to create a platform that could address the present as well as the future challenges the business might encounter as it expands. As a primary demand, they needed a solution that can manage complex referral structures, automate commission payouts and booking.

We set up a team to analyze their current performance and challenges to develop a fitting solution that can address current challenges and accelerate their global network expansion.

Dissecting the dilemma

Setting the stage for efficient international operations

We collaborated with the company at every step of product development to ensure that the solution designed met their expectation without any compromise. The newly built system was capable of handling an increasing number of bookings and commission payouts without errors or delays. Issues were ruled out with a rigorous quality assurance process to ensure that our client did not face any issue or disruptions in the course of their business.

Full visibility into booking and commissions made it easier for the business to reward hard working agents and reinstate motivation and confidence. New tools were integrated for increasing referral conversions, engaging customers and training agents. The platform automated routine agent tasks giving them the time to prioritize their revenue-generating efforts.

The advanced capabilities of the platform helped the company streamline its global operations with improved transparency and efficiency.

Features developed for the travel MLM company

Multi-tier referral management: The platform manages complex referral genealogies with accurate commission payouts through multiple levels. The scalable platform created a smooth onboarding process for the company to register a large group of agents at one go. The new feature was expected to improve the scalability by 60% to let the business perform without disruptions or delays.

Automated commission payouts: Promising commission management with precision, the new system auto-calculates and distributes commissions based on an agent’s booking volume and rank. The automation feature is set to reduce payment errors by 70% to ensure that the agents receive their commissions accurately and on time.

Real-time tracking of bookings: The system offers a real-time view of the entire booking process across the MLM network. Admins and agents can track their customer activity and booking progress to support or encourage customers to complete the process successfully. This is inclined to improve transparency and boost motivation by 50%.

Advanced analytics and reporting: With an advanced analytics module, the MLM system adopts a data-driven approach to deliver key insights on agent performance, booking trends and compensation performance. This is expected to improve the decision making process by 40%. Reporting tools let admins and agents download periodical reports on commissions earned, referrals made, bookings completed etc.

Scalable and secure architecture: The MLM platform is built on a scalable architecture which complements the growth demands of the business together with high security standards. Epixel integrates end-to-end security measures to protect sensitive data and transactions. This is set to reduce compliance and security-related concerns by 35%.

These features can be further customized to accommodate the changing needs in the business. The uniquely built solution was poised to help the travel business meet every rising challenge with confidence and competence.

The result spectrum

From setbacks to achievements

Epixel MLM Software set up an extra-efficient referral and commission system which delivered tangible results for the travel MLM company. Improvements across major KPIs accelerated the expansion of the business in the international markets.

Increased agent productivity: Automation of routine tasks and improved payout processes were expected to boost agent productivity by 45%.

Enhanced referral network growth: Complete transparency and efficiency in handling the referral process encouraged agents to bring in more referrals with the company set to experience an increase in agent numbers by 50%.

Improved booking conversion rates: Offering complete visibility into the booking process helped agents to identify blockades and offer real-time support to the customers. This proactive approach predicted a 35% increase in booking conversion rates.

Optimized incentive strategies: Advanced analytics feature helped the company identify top performers and most effective incentive programs. This was supposed to boost the efficiency of incentive strategies by 25%.

Higher agent satisfaction and retention rates: Accuracy in payouts, transparent metrics tracking and better earning opportunities improved agent confidence. The company was all set to witness an improvement of 30% in agent satisfaction rates.

Reduced administrative costs: Automated business processes helped the company cut down on resource usage and time. The administrative expenses were intended to see a 40% reduction compared to the past.

Challenges and opportunities

Championing the challenges

Implementing the system

The task of reviving the travel MLM business did come with a couple of challenges. Initially, agents were reluctant to use the new system. We connected with them through different channels to guide them through the process. Our efforts were aimed at achieving an adoption rate of 90% in the first month.

Managing multi-level commissions

Configuring complex multi-level commissions appeared difficult for admins in the beginning. Our user-friendly interface and customizable compensation features helped them to easily set up various commission structures.

Compliance and security

Moving into international markets required strict security and compliance measures as each region had its own policies and regulations. Handling personal and financial data of customers without aligning with the data protection and compliance standards was risky. Our encryption methods, access controls and automated compliance management system eliminated the risk of data breaches and upheld brand integrity.

Expected Results

Increase in agent productivity

45%

Growth in referral network expansion

50%

Improvement in booking conversion rates

35%

Optimization in incentive strategy efficiency

25%

Improvement in agent satisfaction

30%

Reduction in administrative costs

40%

Agent adoption within first month

90%

Reduced data breach risks

35%