Efficient lead conversion enhanced wellness ecommerce MLM success

Push for progress

Today's leads, tomorrow's customers

A wellness ecommerce MLM business that was sailing smoothly saw itself in the middle of a glitch when the customer inquiries increased but lost connection with them midway. Although the brand had a strong brand identity, and stronger product selection, the brand saw its potential leads not turning into customers due to the lack of effective lead conversion measures.

This ultimately affected the business in tangible and non-tangible ways such as a demotivated distributor base whose conversion efforts didn’t turn fruitful resulting in decreased engagement and lesser efforts to bring in new leads. Also, the business had to face missed revenue opportunities, loss of time, energy, and resources spent on lead generation efforts, higher cost of customer acquisition, higher distributor churn rate, and most importantly diminishing customer trust and poor customer relationships.

While the brand sensed tremors of reverse growth in its whole business ecosystem, it identified the necessity to have a meticulous framework that can fix its concerns related to lead conversions and streamline its overall operations to build long-term customer loyalty.

Epixel MLM Software, taking charge of the scenario, did an end-to-end analysis on the business’s past, what it lacks currently, and what it would require for its growth in the future. We also reworked on the brand’s growth strategy to rectify its minor glitches that resulted in major downfall.

Dissecting the dilemma

The vital necessity called CRM

First things first, Epixel identified that the business required a centralized system to keep a clear track of its customer interactions and nurture prospects. For this, we integrated a tailored MLM CRM or Customer Relationship Management solution to enable the business to convert its leads into sales more effectively.

We also made mindful moves while integrating functionalities into the software that could help the wellness MLM business manage and nurture the leads through the sales funnel. In addition, we ensured seamless integration with the ecommerce platform to enable efficient management of orders, inventory and customer data.

The sophisticated MLM software with innovative CRM tools helped the brand gain a structured and fresh new approach to lead management and conversions. As a result, Epixel’s all-inclusive MLM lead management system ensured that customer inquiries were captured and categorized instantaneously. With this feature, the brand’s lead conversion rates were expected to rise by 20% within the first quarter with a guaranteed timely and consistent follow-up.

Considering the number of interactions an established wellness brand would have to attend to, we streamlined every interaction from phone calls to emails with potential customers into a centralized database. The key objective of this feature is to improve customer relationship management by 25% that would help the sales team forecast the lead journey beforehand.

The next important mission that Epixel took charge of was to devise a setup that can aid the brand in reducing lead loss by 15% and improve customer relationship management by 25%. For which, an automated follow-up feature was integrated to release notifications ensuring no potential leads are missed midway. Similarly, the centralized customer database was engineered to log every conversation from purchase history to other communication records in the centralized database accessible to sales and marketing teams to enhance cross-team collaboration.

Necessity of customer relationship management

The result spectrum

Transitioning from status quo to quantum leap

While the wellness ecommerce MLM businesses' original intent was to get its lead converted into sales, Epixel’s expertise covered the business in full spectrum to create significant improvement in every aspect of customer-brand relation from customer acquisition to engagement.

In the process, we intended to increase the brand’s lead conversion by 33% with efficient tracking of customer inquiries and timely responses. These results are a sure shot with an automated follow-up and organized lead management in place improving the brand credibility as well.

The CRM feature formulated for the brand aimed to improve the overall customer relationship management by 28% backed by meticulous tracking of interactions and personalized engagement with potential leads.

Centralized database was projected to improve team collaboration and customer response times by 33%, reducing data silos and improved access to customer information.

Ultimately, the software’s real-time follow-up and interaction tracking features were integrated, anticipating a boost in overall customer satisfaction of 85%, delivering timely responses to customers and personalized services.

Challenges and solutions

Pushing past limits

At Epixel, we believe in learning from challenges, that serve as a base for our expertise. As a result, the key takeaway or the challenge that we had to jump across with the wellness ecommerce MLM business was to strike a balance between personalizing services and automation. While automation was a necessity, we also ensured to incorporate personalized messaging features into it to affirm that customers felt valued, and a high level of customer engagement was maintained by embracing personal touch.

Other challenges that crossed our path and the corresponding solutions were,

Providing necessary training for the sales and marketing teams to help simplify the adoption of CRM functionalities. This was aimed at improving the adoption rate by 90% within the first month, highlighting the system’s intuitive design and immediate effectiveness.

Prioritizing high-value leads based on engagement and interaction history was a necessity that couldn’t be ignored. Here, we implemented an intelligent lead scoring system which was proposed to increase qualified lead follow ups by as high as 19%.

Expected Results

Increase in lead conversion rates

22%

Improved customer relationship management

25%

Increase in team collaboration

33%

Boost in customer satisfaction

85%

Reduced lead churn rate

19%