Epixel Roundup

October Odyssey

As we are marching towards the end of the year, the direct selling fraternity is busy reworking their promotion strategies to strengthen customer relationships. With the annual WFDSA report coming out, the industry is setting its canvas up to paint new stories of success and growth for this year.

October 2024

Ecommerce for a side hustle

A recent study by Omnisend, a marketing automation platform reveals that most adults are taking on side hustle either for an extra income or to satiate their entrepreneurial interests. However, their interests are mainly in selling products via ecommerce. The UK tops the chart with 72% of its gig workers preferring ecommerce, followed by Australia 59.3% and Canada 53.4%.

Other alternatives that people prefer for a side hustle are Uber and food delivery which is chosen by over 20% of people in the United States. Either way, these jobs are a great opportunity for individuals of all age groups to earn extra income to fuel their daily expenses.

Awards galore for Coway's innovative products

The Industrial Designers Society of America (IDSA) honored Coway with five International Design Excellence Awards (IDEA) for its innovation in enhancing the everyday lives of its customers across the globe. These five awards were for its pebble chair, massage bed, water purifier, massage bed controller, and additional products.

Coway has been winning the prestigious IDEA design awards for 15 consecutive years now clearly portraying its long-standing commitment to exceptional performance, elevating customer experience, and enabling healthy lifestyles.

70 years of DSA Canada

Launched in the year 1954, The Direct Sellers Association of Canada is celebrating its 70th birthday this year. With its staunch commitment to establishing ethical standards, ensuring customer protection, and enhancing credibility and stability for the direct selling industry, the association has set industry standards very high.

“Over the past seven decades, DSA Canada has stood as the voice of the direct selling industry. Our members are the heartbeat of our organization, and their success stories are what drive us forward”, said Peter Maddox, DSA Canada President.

Farmasi flying farther

Farmasi in its 2024 annual event, Farmasinergy announced that the brand is expanding its operations to Italy and France. With over 10,000 attendees taking part in the event, the Farmasi co-CEO and President, Emre Tuna said that the expansions are a part of the brand’s commitment to increasing its global presence and influence.

The event also witnessed new product launches across its makeup, skincare and nutrition lines including new innovative products that are designed to boost daytime energy and support nighttime recovery.