Epixel Roundup

UK millennials race past Gen Z on social media

Social commerce in the UK is witnessing new trends with millennials outpacing Gen Z in shopping. The new research by Retail Technology Show (RTS) sparks curiosity as the tech-savvy Gen Z falls behind their older generation in social commerce usage. The millennial survey respondents expressed growing interest in shopping on social media platforms like TikTok, Facebook and Instagram while Gen Z shopping frequency peaked on Roblox.

Direct selling companies can capitalize on the social commerce trend in the UK which is expected to more than double, from £7.4 billion to almost £16 billion by 2028.

Oriflame to revamp their European production strategy

Oriflame is transitioning its manufacturing strategy in Europe to ensure product quality and efficiency across its cosmetics range. The current production process carried out at their factory in Poland will be delegated to independent European manufacturers. The segmented manufacturing approach is believed to render access to advanced technology and varied expertise.

“The cosmetics market continues to evolve with increasing speed, fueled by advancements in technology and shifting consumer demands. With today’s announcement, we are evolving our business model to ensure we have the capabilities to deliver ever-more innovative products at an ever-greater speed to our network of global entrepreneurs and consumers”, said Anna Malmhake, CEO of Oriflame Group.

Young Living announces the launch of Wyld Notes

The popular essential oil MLM company recently announced the launch of their sister company, Wyld Notes. Scheduled to officially start its operations in February, Wyld Notes will roll out five natural fragrances through an affiliate marketing program. Existing brand partners and affiliates stand a chance to earn commissions for their sales of Wyld Notes too.

The company expressed immense confidence in the new system and stated that this is “not a departure from this legacy but an innovative approach to complement it”. Young Living anticipates that Wyld Notes will serve as an additional tool to “expand its reach and re-engage with a broader audience”.

“At Young Living, we see opportunities where others see obstacles. Wyld Notes represents our vision for the future: a new way to connect with customers and empower our Brand Partners, all while staying firmly rooted in the Network Marketing model that defines us. We are setting a new standard for the industry and are excited to lead this charge,” stated Mary Young, Co-Founder and CEO, Young Living.

LR Health & Beauty celebrates 40 years of success

Marking its 40th year in the direct selling industry, LR Health & Beauty commenced its anniversary celebrations. The company commemorated its product and sales innovations in 2024 as a foundation laid for its future success. The legacy created by the brand will be routed to offer people more opportunities to earn and grow with the brand.

Expressing his happiness and gratitude, Dr. Andreas Laabs, LR Health & Beauty CEO said, “LR stands for quality, innovation and a strong people business that offers an attractive business model to people who want more flexibility, more self-fulfillment and financial independence.”

LR Health & Beauty was established in 1985 in Germany and has been operating in the food supplement and cosmetics sector. In 2024, the brand launched "LR Health Mission" and "LR ZEITGARD Signature" and is considered to be two of the five most successful product launches in the company’s history.

Coway focuses on shareholder growth with new return policy

Coway recently updated their shareholder return policy with increased dividends and buyback programs. The new policy for FY2024 will see an increase in shareholder return rate of 20%. This is effective through FY2027 highlighting the commitment of the brand in enhancing shareholder value and financial growth with the brand.

As a part of the latest update, Coway will cancel 1,890,486 shares by the end of this year. The company is also planning to take part in South Korea’s Corporate Value-Up Program in 2025 to increase its corporate value.

Responding to the new policy update, Jangwon Seo, CEO of Coway stated, “Coway plans to allocate resources toward shareholder returns, strategic investments for sustainable growth, and maintaining financial stability within the range of distributable profits, taking into account internal and external business conditions. We will continue to implement shareholder-friendly policies in various ways going forward.”